A modern age saying states that “Where there is a will, there is a way, and there are mobile apps for it”. The popularity and craze of mobile applications is unparalleled and they are increasingly become prevalent as part of our daily lives. Whether it’s a popular social network such as Facebook or an online shopping cart like eBay, people on the move prefer to use mobile applications for a variety of needs.
Several businesses have boosted their revenues by launching mobile applications for their products and services. The best part about creating these apps is that they do not require a huge investment to build and furthermore, cost is recovered quickly over time. Mobile phones are the most common medium of communication amongst people these days and as such, it’s unsurprising that an increasing number of businesses are turning to mobile applications to increase their footprint and reach their consumers where they are engaged.
A number of technology heavyweight companies including Google, Apple, RIM and Nokia have already built impressive mobile application portfolios. And it’s not just the big companies that are using mobile applications; there are several mid-sized and startup companies which are developing game changing mobile applications for a variety of platforms.
While the core programming & development concepts remain the same, mobile applications require additional knowledge regarding the operating system of each mobile device, UI design, and resource constraints. Though modern day smartphones are highly powerful, they are still a long way off from computers and notebooks in terms of processing capabilities. Most popular mobile platforms offer development and debugging tools in order to help developers in the process of writing mobile applications.
Since mobile is a ubiquitous media, many companies use mobile applications in order to increase their customer reach. Lenco Mobile, a specialist in developing mobile apps for marketing and has helped several businesses boost their revenues by offering tailor made solutions suitable for their needs.