Do you run a retail business and often give discounts or special offers to customers in order to keep them coming back to your stores? Did you know that offering the same deals on a mobile platform can help you gain lots of new customers and keep existing customers returning to your store? Indeed, informing potential customers about the latest deals through mobile phones can be a great way of quickly gaining a substantial boost in revenue. However, before you can start such a marketing campaign, you need a proper platform, in order to utilize your investments to the fullest extent.
What is wrong with conventional methods?
True, there are several conventional methods at your disposal. These include word of mouth, newspaper ads and billboard ads. However, these are often expensive, and the outcome is not estimable. For instance, you can never be sure that your billboard ad will be viewed by potential customers, especially if those customers live at a certain distance from the location of the billboard. Similarly, the newspapers where you place ads may not be read by many people, who could possibly have interest in the products that you sell. Finally, word of mouth is a highly unpredictable medium, as you can never be sure which customers would actually recommend your stores to their friends.
How would a mass messaging platform help?
A mass messaging platform would help you save up on investments and boost revenues at the same time in a number of ways, including:
- Widespread reach: As long as your customers have mobile phones, they can receive text messages. All you have to do is compose a catchy ‘deal of the day’ message and send it out. All of your customers will receive information about the special offers in a matter of seconds, no matter where they are. Besides, if they come across a particularly profitable offer, they may actually forward the SMS to their friends, getting you more customers in the process, at no extra cost.
- Low investment: A mass messaging platform is not at all expensive to set up. Especially, if you weigh the benefits, the startup costs would seem to be nothing more than mere pittance.
- Revenue boost: The return over investment can be substantial in these cases. In fact, it is not unusual to receive as much as 4 or 5 times your investments through the boost in sales figures.
However, before you can do any of these, you need a proper messaging platform, over which you would set up your entire SMS marketing campaign. The mobile platform developed by Lenco Mobile’s is a good option to consider. Check it out now, and you may not have to consider any other option again.