In the world of marketing, background and experience are very important and Lenco Mobile has the expertise and know how when it comes to the mobile marketing and advertising industry. We have mobile promotions which were conducted during a partnership with Going Up Interactive, a world leader in the provision of mobile phone based interactive marketing campaigns. Their platform makes use of sophisticated and predictive behavior, modeling, and incentive-based tools to drive subscribers to participate in text based messaging promotions. With this partnership, we are able to set shop in a number of geographical regions, including the United States and parts of Asia and the Middle East.
With the expertise gained from the marketing and advertising industry, we are now launching “.Mobi Website,” which will combine all of our technology into building custom Mobi Sites. We design, build, and manage a number of high traffic Mobi Sites for our own use and for our clients. What is a Mobi Site? They are browser-based Internet sites that are accessed via a mobile phone.
Mobi Sites are not only limited to marketing and advertising. These fully integrated Mobi Sites provide a full range of services, from accessing bank accounts to mobile content sites. They could also enable consumers to download redeemable coupons that can be presented at point of sale in a retail transaction, or be used to deliver digital content about a brand owner’s products and services for promotional purposes. Each time a consumer accesses a Mobi Site; our online server is able to track who accessed the site and what content was selected, in the same way an Internet page impression is tracked. As a show of trust, we have been awarded contracts to manage high profile Mobi Sites, including the FIFA 2010 World Cup site.